At InsideMeter, we’re on a mission to help people track their moods, understand their emotional patterns, and grow in self-awareness. Now, we’re looking for a social media marketer who can help us take this mission further — by growing our subscriber base through high-converting Facebook and Instagram campaigns.
Whether you’re a seasoned Meta Ads pro or a performance-driven creative strategist, if you’ve helped digital products scale their paid user base — we want to talk to you.
The Role: Grow Subscriptions via Meta Ads
This is not your average social media gig. We’re not chasing likes — we’re looking for measurable results in the form of leads and paid subscriptions.
Your mission:
Generate quality leads and convert them into InsideMeter subscribers using Facebook and Instagram marketing, with a heavy focus on image and graphic-based content.
Key Responsibilities
- Develop and execute a strategic content plan for lead generation and sales
- Design and post visually engaging creatives (graphics, carousels, reels) tailored to our brand and audience
- Set up and optimize campaigns through Meta Ads Manager
- Track metrics like CTR, CAC, ROAS, and conversion rates
- Iterate constantly based on performance insights
What We’re Looking For
We’re seeking someone with:
- Proven success in growing paid subscriptions via Facebook/Instagram
- Strong graphic design skills (Canva, Adobe Suite, etc.)
- Deep knowledge of Meta ad targeting (custom audiences, lookalikes, retargeting)
- Experience with conversion-focused funnels
- Ability to analyze and act on data (Meta Analytics, GA, etc.)
- Bonus: Familiarity with wellness, mental health, or lifestyle apps
Questions That Matter Most
To help us find the right fit, we’re asking a few yes/no and numeric questions in the application process:
Yes/No Questions:
- Have you successfully run campaigns that increased paid subscriptions?
- Have you worked in the wellness, mental health, or lifestyle product space?
- Do you have at least 2 years of experience with Meta Ads Manager?
- Have you used retargeting and lookalike audiences?
- Have you optimized campaigns based on CAC, ROAS, or subscription conversion?
Numeric Questions:
- How many subscriptions did your campaigns generate in the past 12 months?
- What was the average monthly ad spend you managed?
- What’s the highest ROAS you’ve achieved on a subscription campaign?
- How many creative variations do you typically test per campaign?
These aren’t just boxes to tick — they help us find someone who’s done this before and is ready to do it again.
Bonus: What We Might Ask in an Interview
- What’s a campaign you ran that grew subscriptions? What worked?
- How would you approach a 30-day plan for InsideMeter?
- Which creative formats tend to convert best for you — and why?
Our Application Process
We believe in transparency and respect for your time. Every application is carefully reviewed. If your profile matches what we’re looking for, we’ll be in touch for the next step.
If we decide to move in a different direction, you’ll still receive a polite and encouraging note like this:
“We were genuinely impressed with your background and the effort you put into your application. Your work clearly reflects talent and dedication, and we have no doubt you’ll continue to do impactful work wherever you go. Keep pushing forward — the right opportunity is just ahead.”
Apply Now
If you’re passionate about meaningful marketing, know how to move the metrics that matter, and want to work with a brand that helps people grow emotionally and mentally — apply today.
send your portfolio to contact@yoganebula.com
We can’t wait to meet you.
